⚡ Webflow shut down the legacy Editor & white-label on Aug 4 — see the 5-minute replacement

AI tokens

Tokens pay for optional AI actions only. Normal editing — text, images, links, blocks, sliders, menus — is unlimited and spends no tokens and no money.

Charged only on apply

If you generate a suggestion and do not apply it, or the AI result changes nothing, it costs 0 tokens. Previews you discard are free.

Two buckets

Your balance is the sum of two buckets, shown separately on the Billing card.

  • Monthly tokens — your plan's allowance. Granted when a paid plan starts and refreshed every billing month (annual plans get the allowance every 30 days). Leftovers do not roll over: the bucket resets to the full allowance rather than stacking. They disappear if the plan lapses or drops to Free.
  • Purchased tokens — packs, promo bonuses and gifts. They never expire and survive any plan change or downgrade.

AI actions spend the monthly bucket first, then the purchased one, so buying a large pack never wastes your subscription's allowance.

Monthly allowance by plan

Free 0 · Personal 50 · SmartAI 300 · Agency 1,000.

Free has no monthly allowance and no free trial. Buying a pack is the only way to use AI features on Free.

Token packs

PackTokensPrice
Starter100$2
Basic300$5
Popular750$10
Power2,000$20
Agency5,000$40

Top up in Dashboard → Billing → AI Tokens → Top up.

What actions cost

ActionTokens
Rewrite text, fix grammar, write block text, alt-texts, translate a block1
AI-customize a block3
Chat page-edit agent, SEO audit, generate a photo (standard)5
Conversion audit, generate a photo (Imagen Ultra)8
AI edit of one block on a premium engine12
AI edit of a whole page on Claude Haiku12
Generate a photo (premium model)13
Translate a language version10
AI Site Builder or site migration (basic)25
Autopilot — improve a page25
Build a site from an unlocked premium theme35
AI edit of a whole page on a premium engine45
AI Site Builder or migration (Pro quality)45
Unlock a premium design theme (one-time, yours forever)150

Buying more storage with tokens

If a site hits its storage limit, Dashboard → Billing → the Storage card → +500 MB spends 10 tokens for a permanent extra 500 MB. It never expires and stacks with further purchases. This spends tokens you already have; there is no separate payment.

"AI says quota or limit reached"

That is a temporary daily limit at the AI provider, not your account. Try again later — no tokens were spent.